To raise awareness about the gender imbalance within the EA Sports FIFA video game and the video game industry, from Women in Games Argentina, a network community for professionals and video game lovers, we created Equality MOD, a mod with which we hacked the video game to include female arbitration in all its competitions.​​​​​​​ 

Agency: BBDO Argentina 
Círculo de Creatividad Argentina / Diente
Silver - Public Good 
Bronze - Craft Interactive UI/UX Experiences

Bronze - Promo & PR Public Good
Shorlist - Craft Interactive Technology Use

The One Show
2x Shortlist
Back to Top