To raise awareness about the gender imbalance within the EA Sports FIFA video game and the video game industry, from Women in Games Argentina, a network community for professionals and video game lovers, we created Equality MOD, a mod with which we hacked the video game to include female arbitration in all its competitions.
Agency: BBDO Argentina
Agency: BBDO Argentina
Círculo de Creatividad Argentina / Diente
Silver - Public Good
Bronze - Craft Interactive UI/UX Experiences
Bronze - Promo & PR Public Good
Shorlist - Craft Interactive Technology Use
The One Show
2x Shortlist
Silver - Public Good
Bronze - Craft Interactive UI/UX Experiences
Bronze - Promo & PR Public Good
Shorlist - Craft Interactive Technology Use
The One Show
2x Shortlist
![](https://cdn.myportfolio.com/5e8c5c6c-4d7d-4b5a-8f7c-072f923e36d8/565b89bd-3a6e-47d9-9096-7809c9ea8b93_rw_3840.jpg?h=ed34b7e4e5487b4956f0046c7c7d77c8)