Maybelline decided to join the LGBTIQ+ march to bring more color to the celebration, but the challenge was that their lipstick collection was missing three of the six colors of the pride flag, so we invited people who attended the march to create the missing colors through kisses.
Agency: McCANN Buenos Aires
Círculo de Creatividad Argentina / Diente
Gold - Promo & PR activations
Gold - Promo & PR activations