Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is.
Agency: BBDO Argentina 
Cannes Lions
Bronze - Print & Publishing

Festival El Sol
Silver - Print & Publishing

El Diente
Gold - Print & Publishing
Gold - Print
Clios Sport
Shortlist - Partnerships & Sponsorships
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