Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is.
Agency: BBDO Argentina
Cannes Lions
Bronze - Print & Publishing
Festival El Sol
Silver - Print & Publishing
El Diente
Gold - Print & Publishing
Gold - Print
Bronze - Print & Publishing
Festival El Sol
Silver - Print & Publishing
El Diente
Gold - Print & Publishing
Gold - Print
Clios Sport
Shortlist - Partnerships & Sponsorships
Shortlist - Partnerships & Sponsorships
![](https://cdn.myportfolio.com/5e8c5c6c-4d7d-4b5a-8f7c-072f923e36d8/9828f7d0-f38a-4270-adf5-b84e94d47548_rw_1920.jpg?h=fbcedd22f5db12dc87f3439932bc3da3)
![](https://cdn.myportfolio.com/5e8c5c6c-4d7d-4b5a-8f7c-072f923e36d8/5baf6b8f-d751-411b-965e-20e03f64ec57_rw_1920.jpg?h=d187ac9a71db346e69400f92a47ef195)
![](https://cdn.myportfolio.com/5e8c5c6c-4d7d-4b5a-8f7c-072f923e36d8/8aa8e694-f288-4b4b-905d-2c66c814d32c_rw_1920.jpg?h=c2ec7b3467f149756f640f8375c734ca)
![](https://cdn.myportfolio.com/5e8c5c6c-4d7d-4b5a-8f7c-072f923e36d8/aa50d2a5-4c4e-458d-88b9-d31cf28a20e2_rw_3840.jpg?h=c5a4e48c6eaf561fd0df344d478064ba)