More than half of the total population of Argentina has the dangerous habit of self-medicating. A Dose of Responsibility is the first massive and integrated campaign of an analgesic that goes against self-medication. 

Agency: Publicis One Argentina
Cannes Lions
Shortlist - Health & Wellnes
Círculo de Creatividad Argentina / Diente
Silver - Interactive
Silver - Promo & PR Ambiente chico
Bronze - Promo & PR
Bronze - Integral Campaign
Bronze - TV & Other Displays
Bronze - TV
Shorlist - Producto & Packaging 
Shorlist - Promo & PR Directo

Lápiz de Platino DossierNet
Bronze - Lápiz  Medios
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