To raise awareness about the gender imbalance within the EA Sports FIFA video game and the video game industry, from Women in Games Argentina, a network community for professionals and video game lovers, we created Equality MOD, a mod with which we hacked the video game to include female arbitration in all its competitions.
Agency: BBDO Argentina
Agency: BBDO Argentina
Círculo de Creatividad Argentina / Diente
Silver - Public Good
Bronze - Craft Interactive UI/UX Experiences
Bronze - Promo & PR Public Good
Shorlist - Craft Interactive Technology Use
The One Show
2x Shortlist
Silver - Public Good
Bronze - Craft Interactive UI/UX Experiences
Bronze - Promo & PR Public Good
Shorlist - Craft Interactive Technology Use
The One Show
2x Shortlist
